(VIDEO) Renault ZE commercial, the making of

Last week we presented you Renault’s advertising campaign for electric mobility, the first campaign joined with Nissan, which uses the same idea to promote its electric compact car the Leaf and use it as an opportunity to tackle the Chevrolet Volt.

The agency Publicis who created the campaign wanted to demystify the electric propulsion, as Renault is launching a full range of model dedicated to several generations and uses, it needed a strong image to show that the electric machines are already part of our daily lives and that we should not be afraid.

A pretty smart way to transform this revolution of the mobility in a logical evolution.

Par Technologic Vehicles
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