Toyota has revealed its vision for the future "Toyota Global Vision" and offers us a glimpse of their ambitions on the hybrid market in which they are pioneer and leader.
Let’s skip the corporate statements and tree metaphor (see photo in gallery below), and focus on product lines.
-By 2015 Toyota will launch more than 10 hybrid models while continuing to develop a range of plug-in hybrids but also electric and fuel cell vehicles.
-About the electric vehicles
we know that an electric RAV4
built in collaboration with Tesla is under development and that an iQ EV
will be leased in 2012
-For the combustion engines, the race to efficiency will continue.
-The strategy for Lexus is to position the brand as a global premium reference and make the words emotion (driving pleasure), design and high-tech its synonymous. Regarding the development, it will be focused on emerging markets before a network consolidation.
You can find Lexus’s range here.