Imagine a public bike share system, more flexible, wireless and more cost effective than what exists today in Paris or Brussels for instance.
That is SoBi, everything is included in the bike: a GPS to track the bikes with your cell phone, the authorization and security system on the bike itself. Therefore, no need of an expensive infrastructure, the system installation costs one third of the existing ones.
SoBi entered many contests and competitions such as the Innovation Erie Competition, or more recently the Pepsi Refresh Competition.
Source: SoBi