(VIDEO) An innovative advertising campaign for the Honda Jazz in the UK

This morning, I was reporting that the Honda Jazz was last month’s best seller in Japan.

To make sure that the car becomes a European best seller to, Honda invested in an advertising campaign with a Pixar style commercial created by Wieden + Kennedy and Nexus and developed an iPhone app that allows the viewer to play with the video.

The video is called “This Unpredictable Life” and is broadcasted since the beginning of February in the UK.

Regarding the app, this is the first time this technology called “screen-hopping” is used in a commercial. By synchronizing the app with the sound of the commercial you can catch characters and objects from the screen and collect them in your iPhone. 

Par Technologic Vehicles
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