That is AC Shnitzer idea to represent the Association of German Tuners (VDAT) and the future of tuning.
The goal: promote the campaign Tune it! Safe!
‘‘The campaign, supported by the Federal Ministry of Transport, Building and Urban Development, shows that the yearning for individualisation can continue to be met in the future.
AC Schnitzer, more than almost any other tuning specialist for the MINI brand, stands for individuality and safety. Consequently, the Aachen-based company has largely taken responsibility for the MINI and provided a uniquely spectacular campaign vehicle. The MINI E in Police Look was presented for the first time at the Essen Motor Show 2010 and has since appeared as a symbolic vehicle at numerous shows and tuning events.“