Honda debuted the world premiere of a prototype of Honda BRIO, the new small-sized vehicle developed for Asian markets and scheduled to be introduced in Thailand and India in 2011, at the 27th Thailand International Motor Expo starting November 30, 2010.
The Brio has been developed as a commuter which is easy-to-use even in urban areas, (length 3,610mm x width 1,680mm x height 1,475 mm) while ensuring enough cabin space achieved by highly efficient packaging.
For the mass-production model, which will be an entry-level car, for which demand is increasing in newly emerging nations, Honda will develop unique versions for Thailand and India to reflect different customer needs in those markets. Moreover, with this vehicle, Honda will leverage the resources Honda has cultivated through its motorcycle business and utilize local sourcing of parts and materials such as sheet steel.
For the Thai model that is scheduled to be introduced in March 2011, the fuel economy of more than 5liters/100km*2 will be targeted so that the vehicle will qualify as an eco-car by the Thai government, and a starting price of approximately 400,000 baht will be targeted as well. For the Indian model that is scheduled to be introduced within 2011, local customer needs for a small car will be reflected and local content will be increased to create a model that achieves a good balance between vehicle performance and price.
Images of the Thai specs vehicle