Although its name remains, the new Peugeot 308 has been completely modified. It also breaks new ground in many areas and excels in reducing CO2 emissions. The 308 has been originally launched in September 2007, since it had been facelifted but the 2013 Peugeot 308 changes everything ... except his name. In the compact sedan segment, the more profitable for manufacturers in Europe, the competition is tough, starting with the new Golf VII. Peugeot therefore pushes the envelope and shows that it wants to maintain its position as fourth European in terms of volumes.
The new 308 looks good, sporty and elegant, it uses the steering wheel launched with the 208 along with the artsy tachos. Offered as standard on the beautiful center console, a large touch screen (25cm diagonal) allows to control features of the car, radio, air conditioning ...
Its trunk is announced as the largest in the compact sedan class with 470 liters for a rather short car (4.25 m).
A weight reduction of 140 kg and emissions starting at 85g/km
The entirely new platform will also serve for the new 5008 with an amazing modularity of its rear part.
Emissions of carbon dioxide reach 85g/km in combined cycle for the most efficient diesel version. Exactly the same figure as the benchmark for CO2 emissions, the Golf VII BlueMotion.
The design of the car, affirms the brand’s new language, statutory, with a HR-1 or 2008 rear-end. The two-tone large wheels enhance the sportiness with the 10 branches seeming in perpetual motion.
It's Sochaux plant in France that will produce the new Peugeot 308 while the other French sites of Trémery and Douvrin will provide all the powertrains. The new Peugeot 308 will have its world premiere at the Frankfurt Motor Show on September 10, 2013 before landing in showrooms by year-end.