(VIDEO) DriveNow becomes EV only for San Francisco (BMWi - ActiveE)
The car-sharing service DriveNow by BMW which has been launched in Germany in 2011 just landed in San Francisco with electric cars!
Seventy BMW ActiveE are already available for rent in 8 inner-city locations and 6 other suburban - DriveNow is also the only chance to drive this electric 1-Series which is otherwise not available to the public!
After registering on the website or in a DriveNow station, each user has a magnetic card and a locking/unlocking code that allows to drive the ActiveE.
With this rental system premium and flexible BMW expresses a desire to simplify the use of the car and mobility services with a payment per minute or per day, without monthly subscription fees, and also wishes to simplify parking with ParkNow an application that lets you find and book parking spots.
The future BMW i3 and BMW i8 expected in 2013 and 2014 will also be available via DriveNow but presumably not at the same rental price...
Rental of the BMW ActiveE is announced at $ 12 for the first half hour (9.6 €) and $ 0.32 per additional minute (driving, $ 0.13 for a parked vehicle) and $ 90 per day (for 24 hours with 180 miles included / 289km).
After Daimler with Car2Go, Citroën Multicity or even Peugeot with Mu by Peugeot, the manufacturers are preparing for the future of mobility, flexible and without constraints...