Philippe Varin (Chairman of the Board at PSA) announced that the group would launch plug-in hybrid vehicles, a development from their joint venture with BMW
A technology already under development, and based on the second generation of electric components, but that will not be launched on the market before 2016.
PSA has been the first manufacturer to offer diesel hybrid vehicles with their technology HYbrid4 -and the range of hybrid vehicles that they already launched: 3008
, and 508 RXH
- PSA plans on expanding its electrified offer to take a strong position on the hybrid vehicle market, more promising than the one of pure electric vehicles, with estimates of 15 to 20% marketshare in 2020 compared to 5% for pure electric.