Here is the new VW ad campaign, entitled “Think Blue” in memory of the slogan "Think Small" from the 60’s that has been used for the Beetle.
This campaign highlights the product and technological innovations that the brand has operated since its inception, from the people's car through the Combi and more recently the Polo BlueMotion, the Golf blue-e-motion and the technology demonstrator VW XL1.
“‘Think Blue.’ forms part of our efforts to convey this message and to motivate people to join in. We have set ourselves the ambitious target of becoming the greenest automaker. Our products and this campaign demonstrate we have what it takes to achieve that,” Luca de Meo, Director of Marketing, VW Group.